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Social — ECHO

Organic social (ECHO). Asset-gate or program-maturity profile per run — never combined. Ships no posting, engagement, or DM automation.

Lifecycle: explore → craft → host → observe · Gate: social-quality-auditor · Entrypoint: /aaron-marketing:social

Framework gate: ECHO

Bundle v20.1.0 · page reviewed · Editorial policy

Install skills npx skills add … Hire AI Staff
More install paths (Claude marketplace, Portable Lite, SkillHub…)

TL;DR

Phases

Explore

  • channel-portfolio-planner
  • voice-dossier-builder
  • platform-norm-profiler
  • participation-warmup-planner

Craft

  • social-calendar-builder
  • social-creative-builder
  • short-video-scripter
  • advocacy-program-designer

Host

  • social-quality-auditor
  • engagement-inbox-manager
  • social-selling-planner
  • crisis-response-planner

Observe

  • social-pulse-monitor
  • share-of-voice-tracker
  • dark-social-attributor
  • social-measurement-loop

Per-skill purpose

SkillWhat it does
channel-portfolio-plannerPick platform mix and per-channel role/cadence (records to channel registry).
voice-dossier-builderBrand voice, tone, persona, do/don't lexicon.
platform-norm-profilerPer-platform norms, formats, ranking signals, red lines.
participation-warmup-plannerNon-promotional community warm-up before selling.
social-calendar-builderEditorial calendar balanced to real capacity.
social-creative-builderPlatform-native posts — hook/body/CTA, claims-ledger-aware.
short-video-scripterShort-form scripts — hook, beats, on-screen text, retention.
advocacy-program-designerEmployee/community advocacy — opt-in, disclosure, asset kit.
social-quality-auditorECHO gate: one declared unit/profile; E1/C1/C2/H1/H2/O1; SHIP/FIX/BLOCK.
engagement-inbox-managerReply/comment/DM triage — no manufactured engagement.
social-selling-plannerFounder/team social-selling — relationship-first, no automated DMs.
crisis-response-plannerCrisis tiers, holding statements, escalation, pause triggers.
social-pulse-monitorMentions/sentiment/topic pulse from keyless sources.
share-of-voice-trackerSoV vs named competitors over a period-stable denominator.
dark-social-attributorUTM discipline, self-reported attribution, referral parsing.
social-measurement-loopRead one shipped change → Promote / Keep-testing / Rollback.

Source: README skill catalog / SKILL.md purpose lines · repo

FAQ

What gate scores Social?
social-quality-auditor enforces the ECHO framework with SHIP/FIX/BLOCK verdicts.
Where do purpose lines come from?
README per-skill purpose tables grounded in each SKILL.md.
Entrypoint command?
/aaron-marketing:social with --phase to narrow. Or /aaron-marketing:auto.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.

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