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Docs/SEO/GEO/GEO guides

Generative engine optimization (GEO)

Generative engine optimization (GEO) is making a page extractable and citable by AI answer engines. In Aaron Marketing Skills that job belongs to geo-content-optimizer, thenCORE-EEAT andCITE — not a hosted “get cited” tool and not a ranking or citation guarantee.

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TL;DR

The three GEO guides

These pages already ship. This hub is the parent index — not a fourth article and not a factory keyword stack.

How AMS runs the SITE loop

SEO/GEO is one discipline with four phases — Survey → Implement → Tune → Evaluate. GEO sits in Implement; the publish gates sit in Tune and Evaluate.

  1. Survey — keyword-research, serp-analysis, content-gap-analysis. Label every volume Measured / User-provided / Estimated / Unknown.
  2. Implement — content-writer for the page; geo-content-optimizer for 25–50 word definitions, quotable facts, Q&A, FAQ schema that matches visible content.
  3. Tune — content-quality-auditor (CORE-EEAT, 80 items / 8 dimensions). GEO-first self-check: C02, O03, O05, E01. Veto T04, C01, R10.
  4. Evaluate — domain-authority-auditor (CITE, 40 items). Veto T03, T05, T09. Trust labels are explanatory only.

Entrypoint: /aaron-marketing:seo-geo with --phase to narrow. Catalog: /skills/seo-geo. Operator play: /use-cases/geo.

What we can and cannot measure

Citability (proxy)

Hand a live-fetch engine the URL and the target query. Minutes-scale. The skills repo labels this a proxy for ChatGPT / Perplexity / AI Overviews — different indexes, different retrieval.

Unprompted surfacing

Whether an engine cites you without being handed the URL. Week-scale, crawl-gated, confounded. Outcome deltas need a control group. Not a Day-1 promise.

Demand on this hub: needs_semrush — US volume / KD for “generative engine optimization” / “GEO” is not locked in-repo. Do not invent. The locked bridge row “seo vs geo” stays on the comparison guide.

FAQ

What is generative engine optimization (GEO)?
GEO is the practice of making owned content extractable and citable by AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot — then gating it with CORE-EEAT before publish. It is citation-readiness, not a new name for SEO.
Does GEO replace SEO?
No. SEO still owns crawl, rank, and click. GEO owns answer shape, quotable facts, and citation readiness. Aaron Marketing Skills runs both in the SEO/GEO SITE loop (survey → implement → tune → evaluate). See /guides/geo/seo-vs-geo.
Which GEO guide should I read first?
Start with the definition, then SEO vs GEO if you need the job split, then the tools page for the owned skill stack. Operators who already know the terms can jump to /use-cases/geo.
Can you quote a search volume for “GEO” or “generative engine optimization”?
Not on this hub. Those queries are needs_semrush — not locked in-repo — so we do not invent volumes. The only locked GEO-adjacent Semrush row on this site is the bridge query “seo vs geo” (US volume 1900 / KD 29, research date 2026-09-03) on /guides/geo/seo-vs-geo and /use-cases/geo.
Do you guarantee AI citations?
No. Citability (minutes, prompted, URL handed to an engine) is a proxy. Unprompted surfacing is week-scale, crawl-gated, and confounded. Outcome deltas need a control group. Skills do not promise rankings or citations.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.