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Narrative — TALE

L1 · Strategy — one brand voice the five always-on channels inherit. Four-phase TALE loop; gate runs truth, system, and effectiveness profiles separately and never averages them.

Lifecycle: trace → architect → land → evaluate · Gate: narrative-quality-auditor · Entrypoint: /aaron-marketing:narrative

Bundle v20.1.0 · page reviewed · Editorial policy

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TL;DR

Phases

Trace

  • narrative-baseline-mapper
  • category-narrative-mapper
  • audience-belief-mapper
  • positioning-truth-tracer

Architect

  • strategic-narrative-designer
  • message-system-architect
  • brand-language-codifier
  • story-bank-builder

Land

  • narrative-cascade-planner
  • pitch-narrative-builder
  • narrative-enablement-kit
  • proof-point-packager

Evaluate

  • narrative-quality-auditor
  • message-test-designer
  • narrative-resonance-monitor
  • narrative-drift-monitor

Per-skill purpose

SkillWhat it does
narrative-baseline-mapperCapture the current, actual brand story across owned surfaces — the honest starting point.
category-narrative-mapperMap the category's dominant narratives and named alternatives.
audience-belief-mapperSurface what the audience already believes, doubts, and cares about.
positioning-truth-tracerTrace every positioning claim back to substantiation (upstream of T1).
strategic-narrative-designerDesign the core strategic narrative — change-in-the-world arc, stakes, resolution.
message-system-architectArchitect tagline, pillars, proof points, and per-audience angles as one structure.
brand-language-codifierCodify voice, tone, lexicon, and do/don't language.
story-bank-builderBuild a reusable bank of proof stories and analogies.
narrative-cascade-plannerPlan how the narrative cascades into each channel without dilution.
pitch-narrative-builderShape narrative into pitch form — deck spine, demo story, press framing.
narrative-enablement-kitEnablement kit — talk track, FAQ, message map.
proof-point-packagerPackage proof points into channel-ready, claims-ledger-aware assets.
narrative-quality-auditorTALE gate: scores one typed profile; enforces T1/A1/L1/E1; SHIP/FIX/BLOCK.
message-test-designerDesign message tests — variant matrix, audience cells, resonance read.
narrative-resonance-monitorTrack how the narrative is landing from keyless sources (proxy labeled).
narrative-drift-monitorWatch for narrative drift off the approved canon.

Source: README skill catalog / SKILL.md purpose lines · repo

FAQ

What gate scores Narrative?
narrative-quality-auditor enforces the TALE framework with SHIP/FIX/BLOCK verdicts.
Where do purpose lines come from?
README per-skill purpose tables grounded in each SKILL.md.
Entrypoint command?
/aaron-marketing:narrative with --phase to narrow. Or /aaron-marketing:auto.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.

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