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Launch — RAMP

Product launch orchestration (RAMP). Separate preflight / execution / outcome profiles — never average time horizons.

Lifecycle: research → assemble → mobilize → prove · Gate: launch-readiness-auditor · Entrypoint: /aaron-marketing:launch

Framework gate: RAMP

Bundle v20.1.0 · page reviewed · Editorial policy

Install skills npx skills add … Hire AI Staff
More install paths (Claude marketplace, Portable Lite, SkillHub…)

TL;DR

Phases

Research

  • positioning-mapper
  • launch-tier-planner
  • launch-window-planner
  • early-access-designer

Assemble

  • message-house-builder
  • launch-asset-packager
  • pricing-packaging-planner
  • sales-enablement-kit

Mobilize

  • launch-readiness-auditor
  • launch-day-conductor
  • community-launch-runner
  • press-media-relations

Prove

  • launch-monitor
  • launch-feedback-synthesizer
  • launch-retro-analyzer
  • momentum-planner

Per-skill purpose

SkillWhat it does
positioning-mapperDunford-style positioning canvas — alternatives, onlyness, beachhead.
launch-tier-plannerTier 1 flagship / Tier 2 targeted / Tier 3 changelog; KPI + kill criteria.
launch-window-plannerWindow comparison, store-review buffer, embargo definition.
early-access-designerWaitlist→alpha→beta→GA ladder with graduation criteria.
message-house-builderMessage house + PR-FAQ spine + per-channel angles.
launch-asset-packagerTier-scoped asset manifest — press kit, FAQ, store metadata.
pricing-packaging-plannerLaunch pricing, offer ladder, beta graduation, guarantees.
sales-enablement-kitBattle cards, talk track, objections, CS macros.
launch-readiness-auditorRAMP gate for one lifecycle profile; R1/A1/M1/P1; SHIP/FIX/BLOCK.
launch-day-conductorHour-blocked runbook, incident ladder, rollback playbooks.
community-launch-runnerPer-platform packages (PH, Show HN, directories) under red-line check.
press-media-relationsMedia list, embargo pitch, press-release draft, analyst briefing.
launch-monitorT-0→T+30 watch — instrumentation, KPI snapshots, spike-vs-sustain.
launch-feedback-synthesizerTheme digest, open→shipped loop, compliant social-proof harvest.
launch-retro-analyzerD1/W1/M1 retro — keep/kill/change; outcome to launch registry.
momentum-plannerT+1→T+30 plan; relaunch legitimacy; next Tier-1 moment.

Source: README skill catalog / SKILL.md purpose lines · repo

Soft-launch note: launch-tier-planner defines Tier 1 flagship / Tier 2 targeted / Tier 3 changelog. This site soft-launch = Tier-2, not Product Hunt Tier-1.

FAQ

What gate scores Launch?
launch-readiness-auditor enforces the RAMP framework with SHIP/FIX/BLOCK verdicts.
Where do purpose lines come from?
README per-skill purpose tables grounded in each SKILL.md.
Entrypoint command?
/aaron-marketing:launch with --phase to narrow. Or /aaron-marketing:auto.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.

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