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Skills / Paid ads

Paid ads — ROAS

Paid ads (ROAS). Score from own-account manual export at Tier 1 — keyed ad APIs never required. Gate computes profile-weighted RQS.

Lifecycle: research → orchestrate → activate → scale · Gate: ad-account-auditor · Entrypoint: /aaron-marketing:ad

Bundle v20.1.0 · page reviewed · Editorial policy

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TL;DR

Phases

Research

  • campaign-architect
  • audience-segment-builder
  • search-term-miner
  • product-feed-optimizer

Orchestrate

  • ad-creative-builder
  • ad-test-designer
  • bid-strategy-planner
  • landing-experience-checker

Activate

  • ad-account-auditor
  • conversion-signal-qa
  • placement-exclusion-manager
  • conversion-value-mapper

Scale

  • paid-measurement-loop
  • attribution-reconciler
  • budget-pacing-monitor
  • fatigue-frequency-manager

Per-skill purpose

SkillWhat it does
campaign-architectAccount/campaign structure, match types, negatives, paid↔organic cannibalization.
audience-segment-builderSeed/lookalike/exclusion segments from own CRM/GA4 export.
search-term-minerMine search-terms for negatives and keyword candidates.
product-feed-optimizerShopping/PMax feed hygiene — titles, GTINs, disapprovals.
ad-creative-builderRSA headlines/descriptions, hooks, angle matrix.
ad-test-designerA/B/n & incrementality tests → promote/kill.
bid-strategy-plannertCPA/tROAS/max-conversions config and learning-phase plan.
landing-experience-checkerPost-click QA — relevance, speed, mobile, policy.
ad-account-auditorROAS RQS gate; R1/R2/O1/O2/A1; launch go/no-go mode.
conversion-signal-qaTracking QA — events, UTM, dedup, windows, iOS-ATT (R1/R2 prereq).
placement-exclusion-managerBrand-safety blocks and junk-placement pruning.
conversion-value-mapperMap conversion actions to values for true-margin tROAS.
paid-measurement-loopRead one shipped change → Promote / Keep-testing / Rollback / Unproven.
attribution-reconcilerOrder-ID de-dup vs GA4/ecommerce truth; incrementality.
budget-pacing-monitorSpend pace vs budget; under/over-delivery corrections.
fatigue-frequency-managerFrequency and creative-decay signals; refresh schedule.

Source: README skill catalog / SKILL.md purpose lines · repo

FAQ

What gate scores Paid ads?
ad-account-auditor enforces the ROAS framework with SHIP/FIX/BLOCK verdicts.
Where do purpose lines come from?
README per-skill purpose tables grounded in each SKILL.md.
Entrypoint command?
/aaron-marketing:ad with --phase to narrow. Or /aaron-marketing:auto.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.

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