Is marketplace add enough on Claude Code?

No. /plugin marketplace add aaron-he-zhu/aaron-marketing-skills then /plugin install aaron-marketing@aaron. Marketplace add ≠ enable.

Can I use npx skills add on Claude Code instead?

The portable catalog command is npx skills add aaron-he-zhu/aaron-marketing-skills. Claude Code’s documented path on this site is the plugin pair above. Do not invent a third command.

Where do I go after install?

Getting started for the first /auto run, then Docs hub. Stay Lite on a fresh project even if the host can load Governed.

Docs/Install/Claude Code

Install on Claude Code

On Claude Code, Aaron Marketing Skills is a plugin: add the marketplace, then install the plugin. Marketplace add is not enable. Commands below are locked to the site catalog — same strings as/install.

Bundle v20.1.0 · page reviewed 2026-09-04· Editorial policy

Install skillsnpx skills add …Hire AI Staff

More install paths (Claude marketplace, Portable Lite, SkillHub…)

TL;DR

Two Claude commands, in order. Skip neither.
Repo root is authoring SSOT, not an Agent Plugins v1 install root. Plugin does not auto-register MCP.
Other hosts stay on npx skills add aaron-he-zhu/aaron-marketing-skills — see /install.

Claude Code commands

Source: catalog MORE_INSTALL row “Claude Code”. Do not invent variants.

/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
/plugin install aaron-marketing@aaron

Step	Command
1 · Marketplace	`/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`
2 · Plugin	`/plugin install aaron-marketing@aaron`

After the plugin is on

Open Getting started and run one real job (/aaron-marketing:auto or a discipline command).
Stay Lite on a fresh project. Profiles: Lite · Pro · Governed — detail at /profiles.
Map the catalog from Docs → Skills.

Claude marketing context: Claude marketing skills guide. GEO first job: SEO vs GEO.

Notes that bite

Marketplace add ≠ enable.
Plugin does not auto-register MCP. Connectors stay opt-in — /connectors.
120/120 installable per skills-repo compatibility notes. This page does not add a second command inventory.

FAQ

Is marketplace add enough on Claude Code?: No. /plugin marketplace add aaron-he-zhu/aaron-marketing-skills then /plugin install aaron-marketing@aaron. Marketplace add ≠ enable.
Can I use npx skills add on Claude Code instead?: The portable catalog command is npx skills add aaron-he-zhu/aaron-marketing-skills. Claude Code’s documented path on this site is the plugin pair above. Do not invent a third command.
Where do I go after install?: Getting started for the first /auto run, then Docs hub. Stay Lite on a fresh project even if the host can load Governed.

These skills assist brand-narrative, SEO/GEO, influencer-marketing, paid-ads, email-marketing, product-launch, and organic-social workflows but do not guarantee rankings, AI citations, traffic, engagement, conversions, ROAS, deliverability, or business outcomes. Compliance checks are guidance, not legal advice.

Install pack

Claude Code install checklist

Plugin pair + first-run prompts — same commands as /install.